In fact, in a Hotels.com study, cleanliness and comfort were 35 times more important than many other amenities, including a large breakfast, access to a pool or a coffee machine.
In another survey from the makers of Calcium, Lime & Rust (CLR), respondents named cleanliness as one of their top deciding factors when booking a rental. Over 86% of respondents conduct research online to find out if a property meets their standards, which include cleanliness. If it came to deciding between Internet access and clean accommodations eight out of 10 would give up the Internet.
Keeping your property tidy may seem like a simple and obvious necessity for rental managers. However, if you want to increase your bookings, get repeat guests and higher reviews, it requires a bit more. At BookingTeam.com, we view it as housekeeping, a holistic mindset that ensures that your property is presented in a clean, comfortable and fully functional manner for every booking.
It’s not just about wiping the dust, making the beds and changing the towels. Those are all part of cleaning–a subset of housekeeping. To take a housekeeping approach and create more positive guest experiences, follow these tips.
1. Create a checklist.
To maintain a consistently positive guest experience, you need to set standards and create a system that entices people to meet them. For instance, if you have a cleaning crew, then provide them with a checklist of all the activities that need to be complete before each check-in and after each check-out. This may include to-dos like:
- Take out the trash.
- Change the bed and fluff the pillows.
- Clean the windows and open the curtains.
- Check all appliances work perfectly
- Mop the floors.
You may conduct surprise inspection to make sure that standards are being met. Another option is to set up a reward system for housekeepers that consistently meet and even go beyond the expectations.
2. Schedule deep cleaning days.
If your property is a busy one, there may only be the small window of time between check-in and check-out to tidy the space. However, this is no excuse for a dirty accommodation. Rentals need a deep cleaning that may take more time than a few hours. For this reason, it is important to schedule time into your booking schedule for it. Try to schedule it during an off-season or a generally slow rental day.
3. Practice preventative maintenance.
Some of the most costly hassles for a property owner are unexpected repairs, especially if an issue happens when a guest is staying. If the issue is a big one, it may mean that you need to relocate a guest or cancel bookings until it is fixed. It can hurt your revenue as well as your reputation.
With preventative maintenance, many expensive repairs can be avoided. Routinely inspect your properties and appliances to ensure that they are functioning at their best. Check for water leaks, electrical issues, and other household concerns. Unexpected incidents may still happen. It is critical to have a relationship with maintenance services or have your own on-call person.
4. Comfort is king.
The key is making guests feel as comfortable as possible. In reality, no guest feels comfortable in a place that is dirty. If your rentals are thoroughly cleaned and well-maintained, you are off to a great start. If you really want to impress guests and gain their loyalty, then focus on their comfort as well. What can you add that guests will find helpful and memorable? It could be laying out brochures of nearby shops and activities or a welcome basket with discounts for local services and restaurants. You may provide them with a small library of magazines or books to read.
At BookingTeam.com we assist our clients with multiple aspects of rental property management. Our platform makes it easier to manage bookings, whether you want help managing housekeeping services, communicating with your team and guests, or posting your rentals to the most popular sites in a matter of minutes.